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+--- Thread: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! (/showthread.php?tid=86027)
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SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - NewtonMP2100 - 10-14-2009
....he will host 1/2 hour Variety Show on Fox 'commercial-free' but basically the entire show is selling Windows 7.....
Microsoft Taps 'Family Guy' to Help Sell Windows 7
....To sell people on the merits of its latest operating system, Windows 7, Microsoft has employed good old-fashioned PR and the saccharine sweetness of young Kylie. Now it's counting on Hollywood for a big push.
The software giant has signed a deal with Fox to sponsor a variety show produced by "Family Guy" creator Seth MacFarlane, voice of the family guy himself, Peter Griffin, and actress Alex Borstein, who plays wife Lois Griffin. The show will air Nov. 8 without commercial interruption -- because it will instead feature Windows-branded programming throughout the program.
The branded-entertainment deal is a collaboration between Microsoft, the brand-friendly Mr. MacFarlane and Crispin, Porter & Bogusky, the ad agency responsible for the multimillion-dollar worldwide Windows 7 push. Microsoft's media agency, Universal McCann, was also involved in brokering the deal. Mr. MacFarlane and Crispin have worked together before on "Cavalcade of Comedy," Mr. MacFarlane's online-video series that ran on YouTube and Google's AdSense network and was sponsored by Crispin client Burger King.
The Microsoft-sponsored variety show, whose working title is "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," is a mix of live-action "Family Guy" musical performances, animated shorts and celebrity guest appearances, and is part of an all-Seth MacFarlane night on Fox. The software company wouldn't elaborate on what exactly the Microsoft integrations would look like or possible scenarios in which Windows 7 could play a starring role, but said Crispin's copywriter and art director on the Windows campaign were working closely with Mr. MacFarlane and Ms. Borstein.
"You'll see us deeply integrated into the content ... you'll hear a lot about how Windows 7 can help you simplify your PC -- it's simple, fast and easy to use," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. She went on: "Think about metaphors and examples we might use, talking about how simple things are. We'll be evoking the cast of 'Family Guy' in some interesting ways that integrate the product messages."......
SOLD his soul....?
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a BIG way....! - Will Collier - 10-14-2009
Microsoft... Family Guy... perfectly appropriate. Two things that suck, and should suck more together.
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a BIG way....! - mikebw - 10-14-2009
I can only hope that the whole thing gets turned into a mockery of Windows and Microsoft.
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a BIG way....! - Doc - 10-14-2009
Hmm...
Dancing cigarette cartons singing praises for MS Windows is the image that first comes to mind...
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - decay - 10-14-2009
So the commercials will feature completely unrelated tangents to what Windows actually offers, just like Family Guy?
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - Racer X - 10-14-2009
It will feature a 5 minute clip of a giant chicken beating the crap out of Clippy.
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - RAMd®d - 10-14-2009
Dancing cigarette cartons singing praises for MS Windows is the image that first comes to mind...
That would be AWSOME!
As a kid, I seem to remember TV ads of dancing cigarette packs, Lucky Strikes or Chesterfields, I'm not sure.
Wait, I'm wrong. Grampa used to tell me about those.
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - Doc - 10-14-2009
The classic Flintstones ad is another good one ripe for parody.
http://www.youtube.com/watch?v=mZvHiiWFbBU&feature=related
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - Rick-o - 10-14-2009
Doc wrote:
The classic Flintstones ad is another good one ripe for parody.
http://www.youtube.com/watch?v=mZvHiiWFbBU&feature=related
I see your Flintstones ad and raise you...
http://www.youtube.com/watch?v=g1a86AdMdUo
Re: SELL by date!....Seth MacFarlane SELLS out to Microsoft in a MAJOR way....! - decay - 10-14-2009
double-entendre, anyone?
http://www.youtube.com/watch?v=uM6mOKApEJc