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+--- Thread: random musings on the inexplicable branding of a breakfast cookie (/showthread.php?tid=133483)
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random musings on the inexplicable branding of a breakfast cookie - Marc Anthony - 03-14-2012
Has anyone sampled Belvita breakfast biscuits? I've seen a couple commercials and am of the opinion that this product is DOA. The naming choice seems really poor; it sounds like Kraft's "Velveeta". This, alone, puts me off. The "biscuit" part also seems like it was aimed at a European market.
Re: random musings on the inexplicable branding of a breakfast cookie - 3d - 03-14-2012
Biscuit, muffins, smoothie and sausage is breakfast food.
Cookie, cupcakes, milkshake and hotdogs is not breakfast food.
It's all in the marketing
Re: random musings on the inexplicable branding of a breakfast cookie - Uncle Wig - 03-14-2012
Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.
I can deal with a name that's made up of parts of other words, like Nabisco, but I really dislike these invented words for car names, drug names, etc.
Again: marketing is the vilest profession on the planet, except for maybe Asian Tiger poacher.
Re: random musings on the inexplicable branding of a breakfast cookie - Paul F. - 03-14-2012
Uncle Wig wrote:
Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.
I can deal with a name that's made up of parts of other words, like Nabisco, but I really dislike these invented words for car names, drug names, etc.
Again: marketing is the vilest profession on the planet, except for maybe Asian Tiger poacher.
Any "Trophy" poacher, really... Tigers, Rhino's, Elephants...
But I generally agree with your point.
Re: random musings on the inexplicable branding of a breakfast cookie - NewtonMP2100 - 03-14-2012
....so BREAK you off a piece of that.....???
Re: random musings on the inexplicable branding of a breakfast cookie - Rolando - 03-15-2012
I ran into this while searching! Looks yummy!
http://lifewithmel.com/cookingwithmel/2012/1/9/bacon-pancake-sticks.html
Re: random musings on the inexplicable branding of a breakfast cookie - Lux Interior - 03-15-2012
Marc Anthony wrote:
The "biscuit" part also seems like it was aimed at a European market.
They have been available in France since I got here over 4 years ago. They just recently changed the name to belVita. It was "Petit Déjeuner" (breakfast) before.
Re: random musings on the inexplicable branding of a breakfast cookie - 3d - 03-15-2012
Uncle Wig wrote:
Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.
Do you cringe every time you see iMac, iPod, and iPad?
Re: random musings on the inexplicable branding of a breakfast cookie - TheCaber - 03-15-2012
yUp.
Re: random musings on the inexplicable branding of a breakfast cookie - $tevie - 03-15-2012
I would have guessed that a product called "belVita Breakfast Biscuits" would be something along the lines of a Zwieback biscuit. It doesn't sound all that weird to me to learn it's for adults. The word "cookie" or "cracker" would sound like a snack food, which would defeat the idea of it being "nutritious".