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+--- Thread: 19 years ago: Here's To The Crazy Ones (/showthread.php?tid=195460)
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19 years ago: Here's To The Crazy Ones - pRICE cUBE - 09-28-2016
http://www.cultofmac.com/447012/today-in-apple-history-heres-to-the-crazy-ones/
The most famous tagline in Apple history, the line doesn’t just articulate how Apple is different from other computer companies — but also how Apple under the leadership of Steve Jobs will differ from the floundering, money-losing Apple of the earlier 1990s.
“Think Different” didn’t just mark the return of Jobs to Apple. It was also the first Apple ad produced by ad agency TBWA Chiat/Day in more than a decade — with the company having been ditched following its infamous “Lemmings” commercial in 1985, the same year Jobs departed Apple.
In the most cynical terms possible, it was a stalling tactic for Apple: a way to try and convince shareholders and customers (or would-be) customers that things were going to be different under Jobs, despite the company not yet having any new products to reveal.
Re: 19 years ago: Here's To The Crazy Ones - mstudio - 09-28-2016
Ahhh, those were the days. I liked that campaign.
Re: 19 years ago: Here's To The Crazy Ones - bazookaman - 09-28-2016
So like...the opposite of the present day.
Re: 19 years ago: Here's To The Crazy Ones - OWC Jamie - 09-28-2016
Love that campaign. We have a full set of the posters and then some hanging in the OWC offices. Here's my two favorites since I am involved in both photography and inventing things
Re: 19 years ago: Here's To The Crazy Ones - mrbigstuff - 09-28-2016
That's because Jobs' job was really as a marketer.
Re: 19 years ago: Here's To The Crazy Ones - NewtonMP2100 - 09-28-2016
....now it is Think like everyone else......
Re: 19 years ago: Here's To The Crazy Ones - SteveO - 09-28-2016
Seems like forever ago, seems like yesterday. When that campaign came out, it brought hope and dewy eyes to all of us. (Well, most of us who were concerned about the future or "our" platform and convulsed at the idea of settling for a PeeCee experience.) What soon followed was an incredible run of sheer domination in computing and consumer products.
This one was also a great fruit image/emotional connection from that same year.
I hope they find a way to make all of it "just work" again.
Re: 19 years ago: Here's To The Crazy Ones - OWC Jamie - 09-28-2016
The "crazy ones " now have iPhones and iPads.
fake
edit: added fake word
Re: 19 years ago: Here's To The Crazy Ones - GuyGene - 09-28-2016
mrbigstuff wrote:
That's because Jobs' job was really as a marketer.
He probably was a marketer. But for me Apple's success and Jobs' genius was simply making great products. That's all. It still and always has worked. Make good things. Good food, etc., needs no great location, no ad schemes, nothing but good stuff. Even price doesn't matter so much as long as we, the people, know that the stuff is good. If it becomes bad, we move on to something else. That is what I think made Jobs great. He seemed to get that.
Of course, I could be wrong. I though I was one time.
Re: 19 years ago: Here's To The Crazy Ones - cbelt3 - 09-28-2016
Jobs was an example of Voltaire being a bit wrong. His obsession with "best" over "Good" really did make a difference. It just feels, sometimes, that that organizational obsession has faded in the years after his death. And thus we get products that are 'good enough'.