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+--- Thread: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... (/showthread.php?tid=201149)
long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - NewtonMP2100 - 02-01-2017
....actually they brought back Justin LONG who was used in Mac campaign.....
Former 'I'm a Mac' Actor Justin Long Joins New Huawei Ad Campaign
....Actor Justin Long, well known for his role in Apple's popular "Get a Mac" ad campaign, has signed on to star in a series of Huawei commercials promoting the company's latest Mate 9 smartphone.
Huawei reportedly sought out Long due to his past work with Apple, despite the fact that Long hasn't been in an Apple ad since 2009. "It was key when we considered Justin as a possible partner for Huawei," Jessica Grizzel, director of the WPP Blast Radius agency behind the campaign told ad industry news site Campaign U.S. in an interview.
From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, starring in commercials alongside John Hodgman, who played a PC. The commercials always started out with the tagline "Hello, I'm a Mac," and were some of Apple's most iconic ads, featuring Long as the cool, casual Mac while Hodgman was a stuffy PC in a suit and tie.
Huawei is China's largest smartphone maker and the third largest smartphone manufacturer in the world, but the company has bigger ambitions.
Huawei consumer head Richard Yu recently said the company's goal is to break into the top two market share, and, by 2021, become the top smartphone seller in the world. Given its ambitions, it is not surprising Huawei is attempting to take some advertising cues from Apple.
The ad agency behind the campaign even wanted to highlight Long's past relationship with Apple in its new line of ads, but Long reportedly convinced the company to go with a more subtle approach.
In fact, Grizzel says the original concept "was a much more emboldened approach to call out the previous relationship with Apple," but that Long and the client encouraged them to find "a nice middle ground where that idea is inferred as opposed to explicitly stated." [...]
"The storyline for the video series positions Justin as a new director providing guidance to a series of Huawei products as they are looking to break into the market and make their mark," she said. "There is no doubt that Justin's history as a pitch-man for Apple adds a nice subtext to the videos and builds on Huawei's challenger position in the market."
Long's first spot, "The Interview," features Long interviewing with a Mate 9 for the opportunity to direct Huawei commercials. The ad is fairly different from Apple's "Get a Mac" campaign, but it does feature the same light humor used to highlight Mate 9 features.
To secure a position as the top smartphone manufacturer in the world, Huawei will need to make serious inroads into the U.S. market, something the company may be hoping Long will help with. Huawei has not managed to establish deals with the major carriers in the United States and it has a ways to go to impact Apple, the U.S.'s top smartphone manufacturer.
does it all AD.......up...........?!
Re: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - davemchine - 02-01-2017
I think Justin did a great job in this new commercial. Personally I hope they do well.
Re: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - TheCaber - 02-01-2017
I was surprised when the Mate 9 asserted "My name is Alexa". I had not received the memo three weeks ago:
https://www.nfcworld.com/2017/01/09/349353/huawei-installs-amazon-alexa-flagship-smartphone-us-market/
Re: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - decay - 02-01-2017
http://www.tomsguide.com/us/huawei-mate-9,review-4027.html
The good
12 hours of battery life
Superbright 5.9-inch screen
Fantastic performance
Dual SIM tray with microSD slot
The bad
Dull design
Not water-resistant
Grainy low-light photo
Restricted to GSM carriers (AT&T and T-Mobile)
Verdict
Great for big-screen-phone lovers, Huawei's Mate 9 packs a huge, 5.9-inch screen; class-leading performance; 12 hours of battery life; and the smarts to keep the phone speedy even months after you get it.
If you're looking for a true big-screen phone — that is, one with a display larger than 5.5 inches — the Huawei Mate 9 stands out. It has a giant, 5.9-inch, full-HD screen; Huawei's blazing new Kirin 960 chipset; dual rear cameras; and a massive, 4,000-mAh battery that offers a full 12 hours of battery life. And because Huawei wants to make sure the phone stays fast even a year or two after you buy it, the phone maker has even included machine learning that will clean and optimize the phone regularly to keep it in tip-top shape. We can't claim to know how this phone will perform in 18 months, but right now, the Mate 9 impresses.
Editor's note: At CES 2017, Huawei officially confirmed that the Mate 9 will be coming to the U.S. starting on Jan 6 for $600. It will be available in stores at Best Buy and from online retailers including Amazon, Newegg and B&H. Huawei also announced that it has partnered with Amazon to build the Alexa digital assistant into the Mate 9, although there is no set timetable for the arrival of this feature.
Re: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - NewtonMP2100 - 02-01-2017
....so this isn't a Mate.......for life......???
Re: long in the tooth?!....Huawei bring backs 'old' Mac campaign in new ads in fight to overtake Apple...... - Article Accelerator - 02-01-2017
davemchine wrote:
I think Justin did a great job in this new commercial. Personally I hope they do well.
I hope so too. It will just remind people that Justin is really a Mac.