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+--- Thread: June 9, 2002: Apple unleashes secret weapon Ellen Feiss (/showthread.php?tid=242258)
June 9, 2002: Apple unleashes secret weapon Ellen Feiss - pRICE cUBE - 06-10-2020
https://www.cultofmac.com/485948/today-apple-history-brilliant-ad-campaign-turns-switcher-unlikely-star/
June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.
She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.
Apple’s ‘Switch’ ads focus on real people
The effort to entice more people to switch from Windows to Mac came at a key time for Apple. Microsoft hit its financial peak a couple years earlier, before beginning a multiyear decline.
Apple, on the other hand, was enjoying a post-iPod period of sustained success. Suddenly, more people than ever seemed willing to try out Apple’s computers for the first time. This coincided with the Digital Hub strategy Steve Jobs laid out in January 2001. The strategy targeted the “other 95 percent” of computer users who did not yet own a Mac.
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - mrp-admin - 06-10-2020
Careful posting about her
She gets mad. We received an email from her with a takedown request a couple of years ago.
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - stephen - 06-10-2020
Wow.
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - rich in distress - 06-10-2020
mrp-admin wrote:
Careful posting about her
Care to elaborate?
Or not... blip bloop...
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - mattkime - 06-10-2020
mrp-admin wrote:
Careful posting about her
heh
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - pRICE cUBE - 06-10-2020
mrp-admin wrote:
Careful posting about her
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - davemchine - 06-10-2020
Funny video. She does seem a bit off. I seem to recall her claiming a cold during that time but I could be wrong.
Back in those days I was a huge Apple advocate. I thought switching to Mac was clearly the right choice. Today I see Apple in an adversarial role and I don't even think OSX will be around for another 10 years. I would never advise someone to switch to Mac today.
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - btfc - 06-10-2020
I watched the compilation video, and to be fair to Ellen, several of those people look stoned.
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - cbelt3 - 06-10-2020
My favorite was the "Simplicity Shootout"... setting up an iMac vs. a PC...
https://9to5mac.com/2018/05/03/imac-simplicity-shootout-behind-the-scenes/
"The stars of the ad were 26-year-old Adam Taggart, an MBA student at Stanford, and 7-year-old Johann Thomas, an elementary school student. Adam was tasked with setting up an HP Pavilion 8250 desktop, and Johann was given an iMac. Helping Johann was a dog, Brodie"
Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss - PeterB - 06-10-2020
Funny, first thing I thought about this post (because I wasn't reading the title carefully) was that she was going to do something NEW with Apple, maybe in conjunction with the release of the new ARM chip Macs.
Wouldn't that be something (great!) if she did? As they say, what's old can be new again...