Sugar Overload--Krispy Kreme Redesigning Stores

[jh]

Krispy Kreme is redesigning its stores for the first time in a decade and making its menu even more sugary

Sugar might be falling out of favor, but it's the centerpiece of a makeover of Krispy Kreme that includes a new menu and its first store redesign in a decade.
The doughnut company, founded 82 years ago, debuted a new location Tuesday in North Carolina that showcases Krispy Kreme's new, extra-sweet menu. It features concoctions like doughnut-infused ice cream, milkshakes and a customizable toppings bar for the glazed doughnuts......

[RAMd®d]

Sugar isn't a replacement for flavor.

Or at least, it shouldn't be.

[M A V I C]

RAMd®d wrote:
Sugar isn't a replacement for flavor.

Or at least, it shouldn't be.

Yep. KK needs to redesign their doughnuts so they have flavor. Their classic donuts may have been a hit 82 years ago, but they taste like crap compared to the competition these days.

[rz]

KK donuts are already sickeningly sweet. The only times I've ever been inside one have been on the day they opened one, and once on "Dress like a Pirate Day" because my son had a pirate's outfit and wanted a free dozen donuts. Everyone raved about their donuts, and when they opened one here about 15 years ago, I went on the first day because they were giving away a free donut. Yuck. Then, about 4 or 5 years ago for the pirate day. I had one from the dozen we got for free. That was enough. I have no desire to ever go there again.

[3d]

Although the original glaze gets the most love, there are over 20 different donuts at KK.

[Grateful11]

I grew up about 30 minutes from the first KK. They have always hurt my stomach to a degree, not sure if it's all the sugar or the deep frying process or what. DD, cake donuts don't do that.