The Story of Ruth Handler- the inventor of Barbie

[SteveG]

Elliot, Ruth, Barbara and Ken
tall, blonde and curvaceous? Ruth and (matt)El, of course.


https://www.antiquetrader.com/feature-st...ind-barbie
The Amazing Ruth Handler, The Woman Behind Barbie
The youngest of 10 children of immigrant parents, Ruth Handler was fiercely independent and had the the ability to dream big. Here's how she masterminded the world's most famous doll, Barbie.

Handler’s childhood, the one that shaped one of the most impressive careers in the toy industry, was anything but normal.

The youngest of 10 children of Polish immigrants, Handler was born on Nov. 14, 1916, in Denver. Her parents lived in Warsaw when it was occupied by Russia. Her father, Jacob Moskowicz – the name was shortened to Mosko when he arrived at Ellis Island in 1907 – was a blacksmith by trade.

Because he was skilled, her father was shipped to Denver, the center of the railroad industry, where blacksmiths were used for making and repairing train tracks. In 1908, Ida Mosko arrived in America with the couple’s six children, joining her husband in Colorado. Ida was 40 and ill when Ruth was born. There was no way for her mother to care for her youngest, so Ruth, only six months old, was taken in by her sister, Sarah, 20 years her elder.

For the next 19 years, Ruth lived with Sarah and her husband, Louie Greenwald. Sarah and Louie functioned as her parents, while her real parents were more like loving grandparents.

Handler grew up a tomboy and enjoyed the company of rough and tumble boys rather than girls. Dolls? Hardly. Besides, she enjoyed working, especially at the family’s drug store and soda fountain. It was there Handler developed her enthusiasm for business.

The idea of women working outside the home was not unusual for the family. In impoverished Poland, everyone worked to make ends meet. That work ethic traveled with the family to America. It would also serve Handler well when she launched one of the most successful toy companies in history.
Ruth and Elliot Handler

Ruth and Elliot Handler, here in 1938, met in Denver. Ruth was smitten at first sight, calling her future husband "gorgeous."

Image courtesy of the Schlesinger Library, Radcliffe Institute, Harvard University.

Ruth met Elliot Handler at a dance when she was 16. He was an aspiring artist. The family didn’t approve of the idea of Ruth’s future chained to the fortunes of a starving artist. But love does what it does – it finds a way.

Ruth moved to Los Angeles, where she landed a job as a secretary at Paramount Pictures. Elliot followed her to California. They were married in 1938. The couple had two children, Barbara and Ken, names that soon would become familiar to millions of children worldwide

Elliot Handler was fascinated with new materials, especially an acrylic plastic called Lucite or Plexiglas that was being used in the defense industry. Elliot’s design abilities coupled with Ruth’s enthusiasm for sales formed the foundation of a potent team.

“I found that I loved the challenge of selling,” Handler wrote in Dream Girl. “Adrenaline surged through me whenever I walked into a store with samples and walked out with an order.”

The fledgling Mattel manufactured and sold plastic dollhouse furniture, and other toys, including a miniature plastic ukulele and a toy piano. Business was solid but it was about to get a whole lot better.

One day, while watching her daughter play make-believe with paper dolls, Ruth noticed Barbara pretending her dolls were college students, cheerleaders and adults with careers. Ruth was fascinated.

[Ombligo]

part two

Handler was certain of a successful launch in New York, an event that featured more than 16,000 wholesale and retail buyers from stores worldwide. Barbie, in her black-and-white striped swimsuit, heels and sunglasses — and modest $3 retail price — was sure to be a hit. Handler just knew it.

Only she wasn’t.

A New York Times article previewing the Toy Fair said Mattel’s hottest item for the coming year was “a yard-long, two-stage plastic rocket which soars to about 200 feet.” The article also cited Mattel’s new toy guns. Only a couple of paragraphs were dedicated to the new Barbie doll.

Toy buyers were also unimpressed. About half of the buyers who saw her wanted nothing to do with the doll. Never before had they seen a doll so completely unlike the baby and toddler dolls popular at the time. Many were put off by the doll’s womanly figure. To say the least, they didn’t share Handler’s enthusiasm.

“Ruth, little girls want baby dolls,” one buyer said in a story recounted by Handler in her autobiography. “They want to pretend to be mothers.”

Handler was shaken. Her baby, as she described Barbie, had been rejected. But Handler was far from defeated.

“One of my strengths is that I do have the courage of my convictions and the guts to take a position, stand up for it, push for it, and make it happen,” Handler wrote in her autobiography. “I can be very persuasive in getting others to see the light.”

Despite the cynics, Handler persisted. By sheer force of conviction, Barbie debuted. Mattel sold 300,000 dolls that first year. Outfits and accessories were sold separately. By the time Ken, Barbie’s boyfriend, made the scene in 1961, there was no stopping the teenage fashion model doll from becoming queen of the Toy World.

Although challenged by some for unrealistic beauty and her well-endowed physique, Barbie often opened little girls’ eyes to the potential of what might be. She was a college graduate in 1963 when few women attended college; she was a surgeon in 1973; a business executive in 1986; a summit diplomat and airline pilot in 1990; and a presidential candidate multiple times. Barbie was an astronaut in 1965, nearly 20 years before Sally Ride became America’s first woman in space aboard the shuttle Challenger in 1983.

Sixty years after her debut, it’s estimated that more than a billion Barbie dolls have been sold in more than 150 countries. Her appeal is worldwide.

“Ruth had a vision and when Ruth had a vision she was unstoppable,” Holder said. “Ruth didn’t pay any mind to a field dominated by men. In my opinion, Ruth dominated the field, not men.”

Handler helped run Mattel for 30 years, until she and her husband, then co-chair of the company, resigned in 1975. She survived breast cancer and embarked on a second career, starting a company that made prosthetic breasts for cancer survivors. She died in 2002.

Many of the big-bang explosions in politics, culture and technology of the 1960s were rooted in little bangs from the previous decade. In 1959, a confident and determined Ruth Handler, the woman behind Barbie, made a noise that still resonates today.

[$tevie]

This story totally skips the part where Ruth saw a doll in Germany that she modified to become Barbie:
https://www.messynessychic.com/2016/01/2...rbie-doll/

[jonny]

I was gonna say, I had always heard that she cribbed the idea from German novelty sex dolls for men.

[SteveG]

As pointed out in the article about the German doll, it was a different design that was marketed to adults. Handler redesigned it and caused a revolution by making it a little girls doll with a different concept and casting barbie in different occupational roles...unlike the slutty German doll.

[decay]

I worked on typesetting a book about Barbie in the 90s, and learned a lot of this, especially about Lilli.

https://en.wikipedia.org/wiki/Bild_Lilli_doll

Lilli was post-war, sassy, and ambitious, "a golddigger, exhibitionist, and floozy." The cartoon always consisted of a picture of Lilli talking, while dressed or undressed in a manner that showed her figure, usually to girlfriends, boyfriends, or her boss. To a policeman who told her that two-piece swimsuits are banned in the street: "Oh, and in your opinion, what part should I take off?" The last Lilli cartoon appeared on January 5, 1961.

[Lux Interior]

I thought she just copied Malibu Stacy.

[wurm]

I remember watching the Barbie and Ruth Handler story on an episode of The Toys That Built America on The History Channel. She was definitely the brains of that venture.