Insightful article on Apple's storefront success

[tuqqer]

http://money.cnn.com/magazines/fortune/f...ney_latest

Fascinating article on some of their decision-making that went into the decision to go retail. How they initially went into the idea, and how wrong it was. And then how they fixed it. Just amazing.

[sscutchen]

That is a very cool article

Saks generates sales of $362 per square foot a year.
Best Buy stores turn $930 - tops for electronics retailers
Tiffany & Co. takes in $2,666.
But at $4,032, Apple is eating everyone's lunch.

That's amazing.

My son REALLY needs a summer job as a Creative at our new store that opens in June.

I think it would be VERY cool on a college EE/CompE resume to say you worked retail as a Creative in an Apple store.

[Sam3]

Are creatives in all stores or just the larger ones? I think that's a great idea that I'd like to take advantage of. Teach me how to do something. My sister-in-law and her kids would definately get use out of that.

[tuqqer]

Sam, their $99/year help membership is the best deal that Apple *ever* offered. I don't know how they can afford to do it for that price, but I've sent a lot of people to that membrship. Check out your local Apple store to see if they offer it.