Siracusa on Apple's Macworld exit

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Fearless: Apple's Macworld Expo exit is part of its DNA

[RAMd®d]

Though painful and jarring in the short term, these kinds of moves are a big part of what makes Apple great. While other companies are paralyzed with indecision, or cling relentlessly to what has worked in the past, or are seduced by sentimentality, Apple is busy murdering its darlings. Though such dramatic moves often appear foolhardy to its more cautious competitors, Apple usually has the last laugh, working through the initial pain to find itself in a much better position down the road—a winning position.

A great article, but I'm *still* going to miss Apple at MWSF, big time.

And I'm afraid the short-sighted "experts" here and elsewhere will win-- the remainder of the exhibitors will turn on MW and MWSF will be no more.

The Expo still has value, but only if there are attendees.



Andy Ihantko has a similar view - http://www.suntimes.com/business/1336409...08.article .

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I agree fully with Siracusa and know in my head that trade shows are dinosaurs on the fast track to extinction, but I also agree with RAM: I'm gonna miss MWSF if it doesn't come back in '10.