PC commercials - maybe we are seeing the first half decent one?

[Lux Interior]

Viggo

[Silencio]

Vegemite?

[DewGuy]

I can see the point of these commercials, because for the most part they convey that PC everyman attitude that we've all heard over and over. What I don't get is what's in it for Microsoft. Microsoft or Windows is never mentioned in the commercials so what do they get from it, oh, maybe it sells a few more PCs, but I don't think it will be to Mac users. So far, we're 2 for 2 for HP laptops, maybe these aren't really Microsoft commercials but HP commercials?

Also, why target Apple negatively, why not positively. They could tout Microsoft Office 2008 for Mac. They could mention Bootcamp, Parallels, Fusion, etc. and cover the gamut of available Microsoft software that would then be usable on Macs. Makes more sense to me.