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You've got a good point about the market share numbers...I don't know exactly what to make of it. Still, it's contrary to what I hear users say about Android.
In regard to App store policies...Apple won't do anything that makes it more dangerous for the novice user. I think side loading of apps (I assume by this u mean apps from outside the Apple Store) could be an example of this.
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Every single platform that I've tried that allows side-loading of apps results in either a corrupt device, malware, or just crappy software. The app store won't prevent crappy software, but it does offer at least a little insulation from the other two. I guess that Apple could allow side loading of apps after scaring the bejeezus out of the user with warnings about leaving the walled garden.
iOS: You are trying to install an application that has not been vetted by the Apple App Store approval process. Are you sure that you want to proceed?
User: Yes
iOS: OK. Just be aware that this software may steal your soul, eat your children, sell your SS# to Russian Mafia members AND leave the seat up on the toilet. Are you still sure that you want to proceed?
User: YES
iOS: OK, it's your soul...do with it as you please...I'm installing your FART application now.
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If they used a reverse-engineered version of Airplay, this is specifically verboten in the developer agreement.
Apple should just open Airplay - it's an enabling technology that would be 100x better if it were to be mass market.