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One used to be able to avoid the endless speculation, if desired, since it was confined to the tech press that deigned to cover Apple.
Now, because Apple is such a prominent company, it's found in the mainstream press as well, and harder to escape.
Then there's the post event punditry...
It's just a phone, people, and maybe a watch.
We're all Doomed!
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The mystery of the building at De Anza College will be revealed.
northern california coast
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blooz wrote:
[quote=steve...]
The mystery of the building at De Anza College will be revealed.

It's for the unveiling of the iMotorcycle.
iWant!

miley-excited001:
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Rick-o wrote:
[quote=blooz]
[quote=steve...]
The mystery of the building at De Anza College will be revealed.

It's for the unveiling of the iMotorcycle.
iWant!

miley-excited001:
It won't have any wheels !!!
(
frictionless acceleration and propulsion or nearmost might actually be pretty cool )
now iWant One )
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APPLE, TAKE MY MONEY NOW!!!!
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I can see it now:
'From the makers of the Dalmation iMac comes an entirely NEW Apple product category!!!
As seen on a recent ad - Announcing the....
iStickers!
Get your own retro look!'
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The thing about saying, "it's just a phone and maybe a watch" is that we don't know exactly *what* it will be, and Apple products have literally changed the world, so people get excited when a potential new "world changer" may be announced.