02-14-2021, 02:02 PM
Too bad, but...
Bombardier Inc.’s decision this week to pull the plug on the Learjet ushers in the end of what once was the ultimate symbol of success, whisking the powerful and the prominent across the skies.
Despite spending three decades and billions of dollars, efforts toward resuscitating the fading brand were simply no match for deep-pocketed rivals and an ever-rising bar for what defines luxury transport.
“This has been a long-time coming,” said Rolland Vincent, a private-jet industry consultant based in Plano, Texas. “It’s been on life support for a few years.”
Bombardier will halt production toward the end of this year, closing the book on a small jet born almost six decades ago.
https://www.bloombergquint.com/onweb/lea...-for-swank
Bombardier Inc.’s decision this week to pull the plug on the Learjet ushers in the end of what once was the ultimate symbol of success, whisking the powerful and the prominent across the skies.
Despite spending three decades and billions of dollars, efforts toward resuscitating the fading brand were simply no match for deep-pocketed rivals and an ever-rising bar for what defines luxury transport.
“This has been a long-time coming,” said Rolland Vincent, a private-jet industry consultant based in Plano, Texas. “It’s been on life support for a few years.”
Bombardier will halt production toward the end of this year, closing the book on a small jet born almost six decades ago.
https://www.bloombergquint.com/onweb/lea...-for-swank