04-14-2010, 07:10 PM
http://blogs.wsj.com/digits/2010/04/13/a...-ipad-app/
5 weeks. See? That wasn't so hard, now was it?
What I found most interesting to learn was that shows on it still have 30-second commercials, whereas say, Hulu can't seem to attract advertisers like that.
My second thought was, are solutions that aggregate content (Hulu, Plex, Boxee … Netflix … AppleTV?) really necessary in order to have a convenient viewing experience, so long as the content providers themselves do it right? In other words, is it really a hardship to switch to a dedicated app in order to "switch channels?"
Just puttin' it out there.
Twelve in-house ABC software engineers built the app in the five weeks after the Jan. 27 announcement of the iPad. Though Apple Chief Executive Steve Jobs is Disney’s largest shareholder, the network didn’t receive a prototype to work with in designing the app. Instead, the engineers relied on a software “emulator” provided by Apple.
5 weeks. See? That wasn't so hard, now was it?
What I found most interesting to learn was that shows on it still have 30-second commercials, whereas say, Hulu can't seem to attract advertisers like that.
My second thought was, are solutions that aggregate content (Hulu, Plex, Boxee … Netflix … AppleTV?) really necessary in order to have a convenient viewing experience, so long as the content providers themselves do it right? In other words, is it really a hardship to switch to a dedicated app in order to "switch channels?"
Just puttin' it out there.