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pRon, et al
Care to discuss Toyotas entry into the 1/2 ton full size truck market?
5.7l, 381 horsepower engine. FYI, not only is that more HP than the Hemi powered Dodge, it's more than the Ford or Chevy offerings also. And they are keen to point that out in their commercials, not MPG.
Why? MPG takes a back seat to power and payload in the full size truck market, and Toyota seems to think that there is plenty of money to be made in this 'doomed' US only market.
Wait, reliability, correct? Read the recalls, Toyotas truck line has its fair share of problems.
Kool aid? Toyota RDF? Hypocrisy? If you're going to bash Detroit, better start slamming your sweetheart Toyota also. Don't forget Nissan either, even though they admit their Titan is no competition to the Big 3.
Toyotas other vehicles are irrelevant, this only has to do with their entry into a market that everyone bashes Detroit over. And the focusing on marketing catch phrases.
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If Toyota was serious about the truck market, they wouldn't have a logo shaped like a mushroom.
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The minute they get a 6.1L HEMI that puts out 425HP and 420 lb-ft or Torque, call me.
They tow rigs are the diesels, not the wimpy gas engines anyway.
BGnR
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[quote Pat]pRon, et al
Care to discuss Toyotas entry into the 1/2 ton full size truck market?
5.7l, 381 horsepower engine. FYI, not only is that more HP than the Hemi powered Dodge, it's more than the Ford or Chevy offerings also. And they are keen to point that out in their commercials, not MPG.
Why? MPG takes a back seat to power and payload in the full size truck market, and Toyota seems to think that there is plenty of money to be made in this 'doomed' US only market.
Wait, reliability, correct? Read the recalls, Toyotas truck line has its fair share of problems.
Kool aid? Toyota RDF? Hypocrisy? If you're going to bash Detroit, better start slamming your sweetheart Toyota also. Don't forget Nissan either, even though they admit their Titan is no competition to the Big 3.
Toyotas other vehicles are irrelevant, this only has to do with their entry into a market that everyone bashes Detroit over. And the focusing on marketing catch phrases.
Before you go too far, my family uses Ford and Toyotas. I have owned 2 Tauruses.
First of all, Toyota's fray into the truck market is balanced by their other vehicles which are selling well. Sure they have a lot of SUV but their commercials and their Hybrids give the perception of fuel efficiency. They make profit on their car lines. Their bread is not buttered solely on trucks and SUV. Look at Chrysler, Ford and GM and their losses. It coincided with the slowdown in sales of trucks and SUV after the gas price increases. Combine older factories and labor costs and you have a recipe for huge losses. All 3 mentioned prove that.
Look at the commercials I posted before, Dodge branded itself as the rough and tough vehicle. Show me one commercial where they push their cars and fuel efficiency or alternative fuel that runs endlessly during big tv events.
Perception is reality and GM has started to run commercial touting fuel efficiency.
BTW, I never said anything about reliability. My Fords worked fine. I am also about to but a Chevrolet. Not quite sure where you are coming from.
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Mr Jobs,
I don't have anything against Hemis, just pointing out the seeming hypocrisy of those who bash Detroit, then say nothing about Toyota. Even going so far as to compare dissimilar vehicles.
The SRT-10 is not in the same class as its 1500 brother now is it? It is marketed more as a sport vehicle than a pickup, plus it's payload and towing capacity suck. It wasn't designed to haul anything.
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Domestic vehicles are total crap.
Having been a certified GM mechanic, and having stupidly purchased my last domestic vehicle in 1998, they are total crap.
BGnR
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pRON,
Toyotas marketing is no different than the big 3 in the truck market, period. Detroits reliance on this market may be a bad business decision, but a lot more has been said about this category period, not just their reliance on it. You keep making the hemi comments, while Toyota is doing the SAME type of marketing in the same market.
The reliability statement was a broad sweep for anyone who wanted to bring that up, not you in particular.
BGnR, well, if you need a 'true' tow vehicle, domestic is your only choice. Our 2 RAV4s have been to the dealer more than either of the Ford trucks I've owned.
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There is no Detroit bashing here. The vehicle are fine. The marketing is off the mark in a time of high gas prices.
Toyota and Honda made moderate profits off car sales, some SUV and trucks. Honda didn't even have a truck of their own SUV for a long time.
The big 3 were immensely profitable but put their eggs into the big truck and SUV market. Now the tables have turned and truck and SUV sales prove that. They will be profitable again but they need to make money off cars not just trucks. IMO the first step to that is marketing. Dodge would be wise to run as many fuel efficiency commercials as they run tough and Hemi commercials. I am now seeing GM commercials touting their car fuel efficiency. I think they got the message.
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[quote Pat]pRON,
Toyotas marketing is no different than the big 3 in the truck market, period. Detroits reliance on this market may be a bad business decision, but a lot more has been said about this category period, not just their reliance on it. You keep making the hemi comments, while Toyota is doing the SAME type of marketing in the same market.
The reliability statement was a broad sweep for anyone who wanted to bring that up, not you in particular.
I never said anything about reliability.
Secondly, Toyota is balancing out their advertisements with their hybrid line. Their car sales had no issues before the big truck push. Facts are facts, the big 3 suffered losses as their big truck and SUV sales went down. If they had their car lines bolstered and advertised as much, maybe they would not be hurting as much.
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