10-14-2009, 06:38 PM
Rivers & canyons are what we want to avoid.
A nice gray look, not splotches of white.
Avoid justified type if possible.
Look at a fine well-designed book and compare the text to your newspaper.
Harper, Borzoi etc.
Look at good typography in The Atlantic Magazine.
Fine typography preceded the typewriter by hundreds of years.
Have we discussed less space after a period or comma in an ad or broadside
where the designer can take a little time to tweak.
Read author/designers like Hermann Zapf.
A nice gray look, not splotches of white.
Avoid justified type if possible.
Look at a fine well-designed book and compare the text to your newspaper.
Harper, Borzoi etc.
Look at good typography in The Atlantic Magazine.
Fine typography preceded the typewriter by hundreds of years.
Have we discussed less space after a period or comma in an ad or broadside
where the designer can take a little time to tweak.
Read author/designers like Hermann Zapf.