Hulu may start charging for content next year

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deckeda wrote: Online ad rates are a fraction of what TV ad rates are, and for good reasons: TVs are more convenient to use than computers for watching shows. Fewer eyeballs online.

Fewer eyeballs, but more dedicated. Ad revenues are greater for online content than for tv per thousand viewers and online viewership is going up.

http://www.bloomberg.com/apps/news?pid=20601204&sid=atKGiQOMco.Y

I think they'd be fools to charge for all content. They might charge for premium stuff like sports packages with live-feed options.