01-29-2010, 06:55 PM
Article Accelerator wrote:
I think M A V I C and i are speaking from the perspective of people who actually produce content for the web & build it versus people who consume the web.
I think people in your position should point out to your clients that by using Flash, they are excluding a significant portion of web users from viewing their ads and/or sites, viz. virtually all mobile users (>100 million) plus the millions of additional users who have enabled Flash blockers on their other devices.
If the objective is to impress as many eyeballs as possible, your clients are making a big mistake by insisting on Flash.
I don't insist on Flash, because I don't feel like dealing with it. Also...you kind of showed above that you're not aware of how ad serving systems work. Whenever companies submit their ads to an ad serving network, they're required to give JPG, GIF or PNG along with a Flash file, just in case people's browsers are blocking Flash. That way, their ads still get through. Consumers who have all ads blocked are the only ones not seeing the ads and that just doesn't single out Flash.
I've designed ads for web and mobile and have gone through this experience many times. There are always alternative ads being served.