01-30-2010, 12:47 AM
Article Accelerator wrote:
I don't think I made my point clearly. I'm not referring to market share. I'm referring to absolute numbers. Is it a good thing to ignore well over 100 million potential customers?
According to Adobe, over 800 million mobile devices have shipped with Flash support. I'm not sure where you heard that "virtually all mobile users" can't use Flash. Here's a list of mobile devices that support Flash.
According to the numbers I can find, there are over 1.7 billion internet users. Flash has roughly at least 98% market penetration. Since Flash ads increase the CTR by several fold on that 1.67 billion users, ignoring a few that don't have Flash is worth it.
Is it a good thing to ignore well over 100 million potential customers?
There are far more than that who play Flash games. Apple is ignoring them by not allowing Adobe to put Flash on their mobile devices. So think about it in reverse as well.