01-30-2010, 04:02 AM
It's all based on consumer behavior. People tend to stop buying (or change brands) when the price goes up, but they don't when the size goes down. I don't like it either, but that's what most people do.
I tend to compare those price per ounce numbers pinion mentioned. Harder to do with ice cream, because they can also reduce the density by pumping up the air added to the mix (called "overrun" ).
I heard a talk last summer by the head of Park Dairy, the largest private label ice cream maker in the US. He said the main difference between Haagen Daaz or Ben and Jerry's and the store brand was the amount of added air.
They should be forced to sell ice cream by density, not by volume.
Good luck.
- Winston
I tend to compare those price per ounce numbers pinion mentioned. Harder to do with ice cream, because they can also reduce the density by pumping up the air added to the mix (called "overrun" ).
I heard a talk last summer by the head of Park Dairy, the largest private label ice cream maker in the US. He said the main difference between Haagen Daaz or Ben and Jerry's and the store brand was the amount of added air.
They should be forced to sell ice cream by density, not by volume.
Good luck.
- Winston