ABC happy with its iPad app. You?

[Dubya]

What I found most interesting to learn was that shows on it still have 30-second commercials, whereas say, Hulu can't seem to attract advertisers like that.

My second thought was, are solutions that aggregate content (Hulu, Plex, Boxee … Netflix … AppleTV?) really necessary in order to have a convenient viewing experience, so long as the content providers themselves do it right? In other words, is it really a hardship to switch to a dedicated app in order to "switch channels?"

ABC is probably giving away the commercials (as an added value, if you will) to those sponsors who purchased a regular broadcast schedule.

My opinion is to have a non commercialized playback. I call that convenient.
I also don't watch that much online to justify wanting convenience in "switching" content quickly.

Just my two cents...