10-12-2010, 03:48 PM
mick e was being slightly facetious with the OP, but it really is another example of GM shooting themselves in the foot. They promised one thing, and ended up delivering something quite different. While it is true that production cars almost always end up being something completely different than the show concepts that inspire them, GM continued to dispense the same technical hyperbole, even as the styling of the car was changed. They never wavered from concept-speak.
Conversely, as a lesson in Automotive Marketing 101, take a look at the Nissan Leaf. Nissan promised a long range electric, and it sure looks like that is exactly what they are delivering. They did not make unreasonable technology claims or inflated performance statements. As a result - they did not ALIENATE or DISAPPOINT POTENTIAL CUSTOMERS, or those ALREADY ON WAITING LISTS.
Conversely, as a lesson in Automotive Marketing 101, take a look at the Nissan Leaf. Nissan promised a long range electric, and it sure looks like that is exactly what they are delivering. They did not make unreasonable technology claims or inflated performance statements. As a result - they did not ALIENATE or DISAPPOINT POTENTIAL CUSTOMERS, or those ALREADY ON WAITING LISTS.