05-09-2011, 06:23 PM
Dakota wrote:
I am using the model not whether Progressive sells auto insurance or home insurance. The fact remains that they still have to go out and beg for customers. Does Aetna have to do that?
Yes, they do. You're not looking in the right place for advertising. They aren't targeting Jo Blo watching Celebrity Apprentice, they are targeting benefits administrators who decide which plans their companies will offer. (This because we're all tied like serfs to employer benefits, as our corporate overlords prefer)
So Aetna advertises in professional journals, at conferences, etc.