Zojirushi RIZO Micom Rice Cooker $87 shipped

[Kate]

I don't want to be condescending, but what the heck is it with rice cookers anyway? Rice is, like the easiest thing in the world to cook. Unless you're feeding a huge crowd, why would you need this?

Sorry. I know Zojirushi is an excellent company, but I just don't understand the need.

Kate