01-14-2013, 09:01 PM
By way of additional info...
I have worked in marketing for 10+ years, so I understand how designers work, how the logo design process works, and the fact that quality design costs money, etc. I understand that crowdsourced design may not appeal to all designers, given the nature of spec work, and the likelihood that your work would never get used. I understand why that can be bad for business, and why many designers choose not to participate.
At a basic level, I guess what appeals to me about crowdsourcing something like this is being able to sort through a large number of visual treatments/styles and selecting one that works for my business. Quite honestly, I'd settle for a well-curated directory of designers (much like http://sortfolio.com does for web design) that allows me to perform that search. I'm not trying to undermine the profession of design as much as I am simply trying to find a reasonably priced designer that I want to work with.
I have worked in marketing for 10+ years, so I understand how designers work, how the logo design process works, and the fact that quality design costs money, etc. I understand that crowdsourced design may not appeal to all designers, given the nature of spec work, and the likelihood that your work would never get used. I understand why that can be bad for business, and why many designers choose not to participate.
At a basic level, I guess what appeals to me about crowdsourcing something like this is being able to sort through a large number of visual treatments/styles and selecting one that works for my business. Quite honestly, I'd settle for a well-curated directory of designers (much like http://sortfolio.com does for web design) that allows me to perform that search. I'm not trying to undermine the profession of design as much as I am simply trying to find a reasonably priced designer that I want to work with.