01-15-2013, 09:44 PM
The article really has nothing to do with how Apple sets its prices. It's mainly on how Apple keeps resellers from selling its products at a discount. Two different things.
How Apple keeps resellers from discounting things has been widely known for 10+ years. I was more interested in their reasoning on how they set their prices - eg adding up dev, mfg, support, marketing, margins...
How Apple keeps resellers from discounting things has been widely known for 10+ years. I was more interested in their reasoning on how they set their prices - eg adding up dev, mfg, support, marketing, margins...