"Apple's New Headquarters Are a Massive Monument to Privacy. Apple's Privacy, That Is."

[vision63]

When I lived in Atlanta, I showed my portfolio to Coke's marketing people at the building across the street from Georgia Tech. When I arrived at the gate shack, I was issued an ID card. A guard in a cart took me to a tall building where we wound our way to a set of super tall, heavy dark double-doors. When the guard buzzed the tall door cracked open and a hand reached out and grabbed my book. A voice behind the door told me to return after 5 pm. Then the guard and I wound our way back to the cart where he rode me back to the entrance where he confiscated my ID card. I looked around but felt like I should avert my eyes. After 5 we rinsed and repeated the symphony. The voice told me that they'd call me.

For a place that makes soda, they took it a bit seriously. I'm sure at Apple there'll be a tall fence and a guard shack for the public to see and maybe a trail and some benches, which is what's at Pixar near my house.