The Big Big Picture -Ron Burgundy rules New York

[gabester]

$tevie wrote:
[quote=gabester]
Advertising should NOT be a tax-deductible expense.

Why not? What makes that different than any other tax-deductible expense? Not to mention the old "job creation" defense.
'Cuz advertising is just plain evil? Exhibit A is the abomination that started this thread. I've ranted about this before here and irked quite a few fellow forum members so I don't want to get into it now... but I will qualify it this time by saying "advertising beyond a certain percentage of revenue should not be allowed to reduce profit by counting against revenue."

Much like excessive salary/compensation packages for executives should not be allowed to reduce profit / taxable income by counting against revenue. We have this thing called the tax code, why not leverage it to actually improve some of the disparate economic situations identified as problematic today?

Just think what might happen if some of the dollars spent on fruitless ad campaigns instead went to fund useful research that in turn benefitted humanity?