05-28-2014, 09:22 PM
silvarios wrote:
[quote=ztirffritz]
They've invested in a fickle market then. It isn't based on quality or substance, but style. Styles shift with the wind.
True, but Apple has been pretty good at selling style. I'd guess most people buying iPods and iPhones really aren't too into specs and such. Looks good, work well enough? Deal! That seems to be Beats focus as well.
Still, I'm similarly bemused by the acquisition. This isn't the focus I expect from Apple. Beats is something I avoid. They fall into the same category as Monster, brand focus without enough substance to back up the often outrageous price points.
When people buy the Gold iPhone, they don't buy cases for them. People might think you don't have the latest bling.