Why Apple Pay is a big deal

[vision63]

Apple Pay is cool but the only problem I see is it seems to be available only on Apple phones. Which means it's going to be on a large but minority of phones. Instead of killing its competition in the crib, Google, Softcard etc, can make the same deals with their vendors and quickly be on par. It's not like they're going to do nothing. They're already in the game using the same terminals I believe. Apple Pay needs to be on Android and Windows phones.