09-11-2014, 08:41 PM
While it sounds absurd, it's also absurd how easy it is to destroy a business with an attack via social media review sites. It's the little shops I worry about.
There are LOTS of stories on the net about yelp killing perfectly good businesses... it wouldn't take much much for a person with a vendetta to rally a negative yelp review campaign. Especially, say a popular high school kid doesn't get the summer job he wanted from that nice little ice cream shop. How hard would it be for him to tell all of his friends to write bad reviews?
There are LOTS of stories on the net about yelp killing perfectly good businesses... it wouldn't take much much for a person with a vendetta to rally a negative yelp review campaign. Especially, say a popular high school kid doesn't get the summer job he wanted from that nice little ice cream shop. How hard would it be for him to tell all of his friends to write bad reviews?