Hoo-kers and Booze to the Rescue !

[GGD]

I think it became pretty main stream after SNL used it in 2007.

https://screen.yahoo.com/sofa-king-000000974.html

eustacetilley wrote:
I haven't come across that usage before; it dates as far back as 2003 according to the Urban Dictionary, as a Drinking game: Say "I'm Sofa King. We tarred it." until you can't anymore.
A Shop by the name of "The Sofa King" in Northampton, England, is apparently the origin, according to Wiktionary. "The Sofa King" was founded in 1999, so if there are any other variations of earlier origin, (Some mention "Todd" instead of "Tarred", but that doesn't make grammatical sense.), they haven't been as yet properly vetted.

¬Eustace