01-28-2016, 02:59 PM
Lidl is a huge European chain, originally from Germany, probably second in reach only to Aldi Nord. (Aldi USA is owned by Aldi Sud.) They've copied the Aldi model of small (by US standards) stores that discount deeply and only stock the best-selling items. They moved into the British Isles about 20 years ago to great success, and are planning about 100 US stores initially. It's interesting that they see an opportunity here, when Tesco recently got bruised trying to enter the US market and even Walmart has decided to shut down its Walmart Express group of small urban stores.