03-19-2016, 01:48 AM
RAMd®d wrote:
I deliberately used Medium, Large, and Extra Large, and mentioned language because Starbucks uses Tall, Grande, Venti, and Trenta (the last three being Italian) for the marketing reason you mentioned. Short is uncommon, it seems.
actually, the Starbucks naming conventions are not for the marketing reasons mentioned. it's more about legacy. when starbucks began it was just one store that sold whole bean coffee. they served brewed coffee in two sizes: short and tall. i imagine those guys thought they were being cute. when schultz came in he thought customers would want a larger size and grande was added. with the expansion into espresso drinks Venti came into the picture. Trenta has only been around for about three, maybe four years and is only for iced teas, brewed coffee and a cold beverage called refreshers. the size names are part of the company's legacy and that's why they are still in use. it's a branding thing. though it's not listed on our menu boards, hot drinks are still available in a short. just ask. it's an 8oz cup.