Game of THRONES?!.....Apple has been dethroned as 'world's most valuable brand' by....

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Who the hell is "Brand Finance?"

The "gold standard" valuator of brand value is Interbrand, which originated brand valuation:

https://en.wikipedia.org/wiki/Interbrand

Interbrand is ISO 10668-certified:

https://en.wikipedia.org/wiki/ISO_10668

This is Interbrand's current ranking list:

http://interbrand.com/best-brands/best-g...5/ranking/