‘ Scientists uncover startling concentrations of pure DDT along seafloor off L.A. coast ‘

[pdq]

hal wrote:
[quote=pdq]
Seems like the "pure" in the headline is kind of misleading. First of all, it suggests, like, a pool of, well, pure DDT, rather than high concentrations of DDT in ocean floor sediments.

Secondly, it sounds like it's probably mixed with other nasty stuff.

Technically - it's ok.

It didn't say 'Scientists uncover pure DDT along seafloor off L.A. coast' - they said they found it in 'high concentrations'.
But the headline is taken directly from the article: Scientists uncover startling concentrations of pure DDT along seafloor off L.A. coast

The "pure" in that title is redundant/meaningless at best, and clickbait at worst. "Scientists discover high concentrations of pure sodium in seawater" doesn't make sense either (to me).