pop & lock’d?!…..PepsiCo buys prebiotic soda brand ‘Poppi’ for more than $1.6 billion…..

[vision63]

jonny wrote:
Seriously? They pay 1.6 billion for a brand no one's ever heard of when they could just make their own?

It's already heavily branded and widely distributed. They'd have to establish their own brew in the marketplace and in the zeitgeist.

You and I should make our own expensive soda to sell.