05-13-2006, 01:38 PM
My partner, who doesn't like computers at all and uses our iMac solely to check email, likes the ad and was immediately taken in by them. I know this because she saw them before me, and pointed them out to me and watched them with interest. So we can guess they tested them on regular people who are not computer geeks, and got a positive response.
I think fear of viruses and spyware and other security concerns is a major problem for the computer industry for the average user. People are still incredulous when I tell them that viruses and other malware don't exist for macs, and their response is often: "why doesn't Apple advertise that fact?".
I think fear of viruses and spyware and other security concerns is a major problem for the computer industry for the average user. People are still incredulous when I tell them that viruses and other malware don't exist for macs, and their response is often: "why doesn't Apple advertise that fact?".