02-16-2007, 07:59 PM
There is no Detroit bashing here. The vehicle are fine. The marketing is off the mark in a time of high gas prices.
Toyota and Honda made moderate profits off car sales, some SUV and trucks. Honda didn't even have a truck of their own SUV for a long time.
The big 3 were immensely profitable but put their eggs into the big truck and SUV market. Now the tables have turned and truck and SUV sales prove that. They will be profitable again but they need to make money off cars not just trucks. IMO the first step to that is marketing. Dodge would be wise to run as many fuel efficiency commercials as they run tough and Hemi commercials. I am now seeing GM commercials touting their car fuel efficiency. I think they got the message.
Toyota and Honda made moderate profits off car sales, some SUV and trucks. Honda didn't even have a truck of their own SUV for a long time.
The big 3 were immensely profitable but put their eggs into the big truck and SUV market. Now the tables have turned and truck and SUV sales prove that. They will be profitable again but they need to make money off cars not just trucks. IMO the first step to that is marketing. Dodge would be wise to run as many fuel efficiency commercials as they run tough and Hemi commercials. I am now seeing GM commercials touting their car fuel efficiency. I think they got the message.