01-15-2008, 06:10 PM
[quote Grumpyguy][quote BCam]Geez, did you miss the "clue" when it became "Apple, Inc."?
Geez, did you miss Apple's last quarter results, Macs still pay the bills. : )
Mac's pay less and less of the bills as a percentage. Steve is a marketing guy with a computer background, not the other way around. He realized that to get people to pay the premium price for Mac computers he had to attract the non-devotees with "low hanging fruit." That's exactly what all these other products are. People touch the Apple brand first with iPod, iPhone, AppleTV, etc. and build a brand loyalty to Apple. It's a complete marketing case study. It's no secret that Apple's previous and current brand strategy includes attracting people to Mac computers through more products like iPod, AppleTV, iPhone etc. So while Macs pay the bills, it's everything else Apple sells that gets people to pay the perceived "price premium" for an Apple laptop vs. a Dell, HP, etc.
~A
Geez, did you miss Apple's last quarter results, Macs still pay the bills. : )
Mac's pay less and less of the bills as a percentage. Steve is a marketing guy with a computer background, not the other way around. He realized that to get people to pay the premium price for Mac computers he had to attract the non-devotees with "low hanging fruit." That's exactly what all these other products are. People touch the Apple brand first with iPod, iPhone, AppleTV, etc. and build a brand loyalty to Apple. It's a complete marketing case study. It's no secret that Apple's previous and current brand strategy includes attracting people to Mac computers through more products like iPod, AppleTV, iPhone etc. So while Macs pay the bills, it's everything else Apple sells that gets people to pay the perceived "price premium" for an Apple laptop vs. a Dell, HP, etc.
~A