01-15-2008, 09:13 PM
I didn't see it mentioned in the keynote, but the AppleTV lets you purchase TV shows from the iTunes store also. You aren't limited to rentals.
If you sync your AppleTV with a computer running iTunes, your purchased content will transfer to the computer's iTunes library.
Assuming that you can also purchase movies and not just TV shows, I anticipate that this will increase the impulse buying of movies.
I can also imagine them offering a discount toward purchasing the movie after you have previously rented it.
If you sync your AppleTV with a computer running iTunes, your purchased content will transfer to the computer's iTunes library.
Assuming that you can also purchase movies and not just TV shows, I anticipate that this will increase the impulse buying of movies.
I can also imagine them offering a discount toward purchasing the movie after you have previously rented it.