12-30-2008, 04:17 AM
No.
High-fructose corn syrup was cheaper than high-sucrose syrup and Coke had lost significant market share to more profitable sodas.
New leadership at Coke decided that a cheaper formula combined with a new marketing blitz was just the thing to get their marketshare back up... and they were right. Originally, they were going to offer both formulas side-by-side, but bottlers had losses from previous years to make up and couldn't afford to make both so they forced management to decide between the two formulas.
Also, at the time, we held our own blind taste tests and Pepsi beat both Coke and New Coke consistently.
High-fructose corn syrup was cheaper than high-sucrose syrup and Coke had lost significant market share to more profitable sodas.
New leadership at Coke decided that a cheaper formula combined with a new marketing blitz was just the thing to get their marketshare back up... and they were right. Originally, they were going to offer both formulas side-by-side, but bottlers had losses from previous years to make up and couldn't afford to make both so they forced management to decide between the two formulas.
Also, at the time, we held our own blind taste tests and Pepsi beat both Coke and New Coke consistently.