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A Learning experience for us all: How NOT To manage a Crisis
#1
Tiger speaks

An unfortunate story, but assuredly not unknown. And if it had been handled better, the amount of speculation would have been much less.

A theoretical same day release:

"I am slightly injured, but do not expect it to affect my ability to play golf. I am taking the next month off to allow me time to recover. The accident was caused by my careless driving. My wife and I are going through a difficult time, and ask that you respect our privacy at this time."

A theoretical later in the week release:

"Thank you all for you concerns and well wishes. At this time I would like to publicly apologize to my wife for being briefly unfaithful to her several years ago. We are working through this issue, and I hope that she is willing to forgive me. She is a wonderful wife and mother to our two beautiful children, and I am blessed every day with such a wonderful life partner."
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A Learning experience for us all: How NOT To manage a Crisis - by cbelt3 - 12-02-2009, 05:14 PM

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