04-10-2009, 04:49 PM
Lew Zealand wrote:
At least the ads are see by people who don't have Tivos. But a "white paper?" Anyone who's gonna read that is informed enough to have made up their mind one way or the other.
On the plus side for them, it probably didn't cost them much and the media likes a story, no matter how half-baked.
No, "white papers" are used by PHB's and MGM's to help justify the position they have decided on already. So the organization management that wants to go PC can show how much money they are saving. In the end, white papers are used to beat down the ones informed enough to disagree more often than bring any real facts to the table.