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Yeah, they brought the money in, but how short sighted not to invest in Macs, the Mac OS, SIRI, or your core programs.
Just a billion could accomplish a lot. I think Steve knew that. But I guess good enough is fine for Cook.
So sad when spending a bit of R&D could propel you light years ahead of the competition.
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I've always wondered why Apple didn't cut its customers a little slack and lower prices a bit. Why keep stockpiling billions and billions when you don't really need to?
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Didn't Mac prices slowly decline under Jobs and now they seem to edged back up under Tim? That was my perception anyway.
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The first new Mac under Steve was the bondi blue iMac, who's retail price was $1299. This was the cheapest PC on the market.
When the First Macbook Pro came out, with a Core Duo processor, I did a side-by side comparison with a Dell Latitude (it's construction quality equivalent) and the Macbook Pro was cheaper (for the same components).
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Apple and most of the top retail companies follow the same rule, promote and develop and discount your top selling products. They find it better to push your top sellers then try to bring up slow selling lines.
But aside from that I think Apple has reached the point where there are no major milestones to be had in their current products. Updating Macs would be great but not going to double sales, iPods are done, iPhones and iPads are at their peak and no way to create substantial sales gain.
For Apple to move further forward they need to come up with "The Next Big Thing"
