Great interview with Jonathan Ives, designer at Apple

[tuqqer]

http://www.thisislondon.co.uk/lifestyle/...62170.html

My favorite quote:
"We struggle with the right words to describe the design process at Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often."

Inquisitive and optimistic. I can't imagine two more powerful attributes that I'm always looking for in people, friends, and new employees.

I love this guy, I'd love to meet and talk with him.

[hal]

tuqqer wrote: love this guy, I'd love to meet and talk with him.

I cringe when this guy talks... I respect his work enormously, but when guys like this start talking about the 'emotion of a curve' or something like that, my eyes glaze over...

[RAMd®d]

I like this guy.

Live a quite life, with one notable concession to opulence- an Aston-Martin DBS. (Of course, he may live in a mansion, for all I know.)

Listening to him talk, it's easy to see that no matter what people what to think of Apple, design is no cookie cutter operation.

People think about details.

I love that.

[RAMd®d]

I really like this quote:

Some of the problem solving in the iPad is really quite remarkable, there is this danger you want to communicate this to people. I think that is a fantastic irony, how oblivious people are to the acrobatics we’ve performed to solve a problem - but that’s our job, and I think people know there is tremendous care behind the finished product.