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+--- Thread: Aunt Jemima gets its new name (/showthread.php?tid=252736)
Re: Aunt Jemima gets its new name - mattkime - 02-10-2021
I wasn't aware of Aunt Jemima's racist origins but I think its reasonable we look for guidance from those affected by this history.
Re: Aunt Jemima gets its new name - NewtonMP2100 - 02-10-2021
.....this makes my.....Jemima hurt.......
Re: Aunt Jemima gets its new name - mikebw - 02-10-2021
Wow looks like a lot of work on that re-brand. :RollingEyesSmiley5:
Although I suppose they wanted to maintain as much recognition as possible, just you know, without the showing the same person and name.
To continue the discussion about real vs. fake, as a kid my parents always had real upstate NY maple syrup. I thought it was thin, and absolutely savored any chance to get the extra thick fake stuff, LOG CABIN I thought was the best thing.
Now as an adult I have changed opinions, thick is still OK but I prefer real.
Re: Aunt Jemima gets its new name - NewtonMP2100 - 02-10-2021
......that's [ exactly ] what she said.......!!!!
Re: Aunt Jemima gets its new name - Markintosh - 02-10-2021
It used to always be Aunt Jemima, Mrs Butterworths or Western Family as I grew up. But Mrs Markintosh converted me to what might be true maple syrup, usually from Costco or Trader Joes.
I just came here to say that the new name is ridiculous. They should have gone with something generic like "My Grandma's"
Re: Aunt Jemima gets its new name - mrbigstuff - 02-10-2021
I'm amazed that some folks think real stuff is sweeter. I guess if one were to measure it in a lab, possibly. But the real stuff has so much more of a complex flavor profile.
Re: Aunt Jemima gets its new name - Acer - 02-10-2021
The real and the fake are two different products. It's OK to like one over the other.
Real maple does have a strong maple flavor. They make it in different grades, though. Lighter-colored syrups are not as strongly maple. The darker stuff is more readily made so it's cheaper and more likely encountered by casuals.
Re: Aunt Jemima gets its new name - decay - 02-10-2021
There are hundreds of stupid product names, many not chosen because of changing awareness of social norms.
Like others have said, names don't make a product better or worse. It's all perception.
Check out these drink mixes:
Re: Aunt Jemima gets its new name - MikeF - 02-10-2021
Bourbon barrel aged real:
Re: Aunt Jemima gets its new name - Numo - 02-10-2021
I’ll bet the name choice was a committee decision.
Unfortunately.