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+--- Thread: What's the Significance of $19 per Month? (/showthread.php?tid=170659)
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What's the Significance of $19 per Month? - mjgkramer - 09-01-2014
Several charities (Shriners Children's Hospital, Wounded Warriors, etc) are soliciting donations of $19 a month ($228 per year). What is the significance of that amount? Why not $20 a month?
Re: What's the Significance of $19 per Month? - mattkime - 09-01-2014
$19.99!!!! Order now!!
Re: What's the Significance of $19 per Month? - Racer X - 09-01-2014
Because it's less than $20 a month.
Re: What's the Significance of $19 per Month? - Carm - 09-01-2014
Racer X wrote:Yup
Because it's less than $20 a month.
Re: What's the Significance of $19 per Month? - mjgkramer - 09-01-2014
I suspected it was like our custom of pricing things like gasoline with a nine in the third decimal place.
Re: What's the Significance of $19 per Month? - OWC Jamie - 09-01-2014
psychology of the price point
Re: What's the Significance of $19 per Month? - Yoyodyne ArtWorks - 09-01-2014
This question came up a couple of years ago, my reply still holds true:
http://forums.macresource.com/read.php?2,1443502,1443570#msg-1443570
Re: What's the Significance of $19 per Month? - RAMd®d - 09-01-2014
matt led the charge, and YoYo before that.
It's all in the marketing, not that contributing to worthwhile charities is a bad thing.
Re: What's the Significance of $19 per Month? - deckeda - 09-02-2014
It's $19 so that you have that dollar remaining to spend on the bucket of ice.
Re: What's the Significance of $19 per Month? - Gutenberg - 09-02-2014
deckeda wrote:
It's $19 so that you have that dollar remaining to spend on the bucket of ice.
FTW!