What's the Significance of $19 per Month?

[mjgkramer]

Several charities (Shriners Children's Hospital, Wounded Warriors, etc) are soliciting donations of $19 a month ($228 per year). What is the significance of that amount? Why not $20 a month?

[mattkime]

$19.99!!!! Order now!!

[Racer X]

Because it's less than $20 a month.

[Carm]

Racer X wrote:
Because it's less than $20 a month.

Yup

[mjgkramer]

I suspected it was like our custom of pricing things like gasoline with a nine in the third decimal place.

[OWC Jamie]

psychology of the price point

[Yoyodyne ArtWorks]

This question came up a couple of years ago, my reply still holds true:

http://forums.macresource.com/read.php?2...sg-1443570

[RAMd®d]

matt led the charge, and YoYo before that.

It's all in the marketing, not that contributing to worthwhile charities is a bad thing.

[deckeda]

It's $19 so that you have that dollar remaining to spend on the bucket of ice.

[Gutenberg]

deckeda wrote:
It's $19 so that you have that dollar remaining to spend on the bucket of ice.

FTW!