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Aunt Jemima gets its new name - Printable Version

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Aunt Jemima gets its new name - Ombligo - 02-10-2021

Pepsico announced the new name of its Aunt Jemima syrup and pancake line.



The renaming was done following acknowledgment that the former name had racist origins.


Re: Aunt Jemima gets its new name - davemchine - 02-10-2021

I would have to admit that I don't understand the need to rebrand. For me the change just makes it more difficult to buy the brand that I enjoy. I recognize that my (white) opinion might not be relevant though. I did find a little article from the family of "Aunt Jemima" that was interesting. https://www.wbur.org/hereandnow/2020/06/29/aunt-jemima-quaker-oats-rebrand


Re: Aunt Jemima gets its new name - GGD - 02-10-2021

Never knew that syrup was milled, and more specifically milled from pearls.


Re: Aunt Jemima gets its new name - freeradical - 02-10-2021

:barf:

Corn syrup with caramel coloring and artificial maple flavoring doesn't compare to the genuine maple syrup that I use.


Re: Aunt Jemima gets its new name - Sarcany - 02-10-2021

The whole concept offends me.

"Syrup."

INGREDIENTS: CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, NATURAL AND ARTIFICIAL FLAVOR ...

Blech.


Re: Aunt Jemima gets its new name - rgG - 02-10-2021

That’s a stupid name.


Re: Aunt Jemima gets its new name - NewtonMP2100 - 02-10-2021

.....so they are renaming an...aunt's.....Vegima....????


Re: Aunt Jemima gets its new name - MrNoBody - 02-10-2021

rgG wrote:
That’s a stupid name.
Yep. Auntie's Refining & Chemical Works seems more fitting :biggrin:


Re: Aunt Jemima gets its new name - DeusxMac - 02-10-2021

freeradical wrote:
:barf:

Corn syrup with caramel coloring and artificial maple flavoring doesn't compare to the genuine maple syrup that I use.

:agree: Wholeheartedly!!


Re: Aunt Jemima gets its new name - vision63 - 02-10-2021

DeusxMac wrote:
[quote=freeradical]
:barf:

Corn syrup with caramel coloring and artificial maple flavoring doesn't compare to the genuine maple syrup that I use.

:agree: Wholeheartedly!!
It tastes fine you sophisticated gents.

I would have kept it the same. Now it's one less Black woman representing the brand. I would have kept the brand and named a Black woman as the Quaker Oats CEO. I mean, if you're gonna use your leverage to make a change. Make one that counts.